Sales Person of the Month

Sales Person Of The Month

Get to Know Our Salesperson of the Month


Harrisonburg Hyundai is proud to recognize Brian Hicks as our april Salesperson of the Month. Help us congratulate him on this great honor!

Brian Hicks has been a part of the Harrisonburg Hyundai family for over 7 years! He began his career with us in 2016 and he has been passionate about serving his customers during this time. His commitment to customers service, strong work ethic, and love of all things Hyundai is why we are honored to select him as our April Salesperson of the Month.

Meet Our Salesperson of the Month, Brian Hicks

We think Brian is an essential part of our team that has earned the honor of sales person of the month since we began this program and we proud of his commitment to our customers! Over the past four years, his focus has been on serving our customers while finding the best deal on a new or used vehicle for each person he interacts with. He is extremely knowledgeable about our Hyundai products and can help you find the vehicle of your dreams! Get to know Brian in the video below.



Check out the full Q&A with Brian Hicks down below!

Why Buy From Harrisonburg Hyundai?

Harrisonburg Hyundai is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Hyundai employs over 150 people that we consider family. When it comes to purchasing your new Hyundai or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • Lifetime Warranty with State Inspections for LIFE
  • We Honor our Military Personnel and Match Hyundai USA's Military Incentive All Year Round
  • 10% Off Service Parts and Labor for Military Personnel
  • 10-year/100,000-mile Powertrain Warranty
  • 5-year/60,000-mile New Vehicle Limited Warranty

These are just a few of the perks of shopping with us.

It's Better To Buy Here

Harrisonburg Hyundai is your Hyundai destination. Not only do we have a massive selection of new and used cars, trucks, and SUVs, we have the financing team and solutions that meet your needs.

If it's a Hyundai Service Center you are looking for, you won't find a better team than our factory-certified technicians to maintain and repair your vehicle. We even have genuine factory parts for those who like to do it themselves.

Are you ready to join the Hyundai family? Visit the team at Harrisonburg Hyundai and experience the difference today! At Harrisonburg Hyundai, "You're covered for life!"

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A Kelly 5/25/2023
Staff was extremely helpful and accommodating. This is the second vehicle I have purchased from Harrisonburg Ford and I’ve been very satisfied with both. I would higher recommend Harrisonburg Ford.

Brandon A 5/25/2023
Looking to buy a vehicle they did everything they could to get me approved and lowest payment possible.

Charles P 2/3/2023
Laura Cass, Mickie knight and the entire service department made my entire visit entertaining and blew my past experiences at Paul obaugh out the water 5 stars will keep coming back

Paul R 12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J 11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W 10/8/2021
Went above our expectations in helping us.Great people to work with.

Tyler S 6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M 5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan 4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C 4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S 3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F 2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

jenniferleigh 1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Meg 1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares 11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives 9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long 9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis 9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts 9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos 8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd 8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie 6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger 5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz 5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner 5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!


- Full Q&A with Brian Hicks -


Q:How long have you been at Harrisonburg?

I have been working at Harrisonburg Hyundai for almost 8 years.

Q:What was your first job?

A:My first was selling phones at Ntelos here in Harrisonburg.

Q:Who inspired you to pursue the career you have today?

A:Actually, the job market inspired me to do the job I’m doing now, and a lot of customers told me before that it would probably be a good fit selling cars, and here I am!

Q:What skill do you think everyone should learn?

A:I think everybody needs to learn to be selfless. We need to serve everybody else and if we have that attitude where we try to serve everybody, I think it will make a better world for everybody.

Q:If you could get a new skill in 10 minutes, what would it be?

A:I wish I could swim. I can’t swim, so if I could get a new skill in 10 minutes, I would be able to swim. Because right now, I would just sink to the bottom.

Q:What are your pet peeves?

A:My pet peeves are when I don’t wake up early enough to go to the gym. I really like to work out so if I don’t wake up on time, it makes for a bad day.

Q:What's your dream job?

A:My dream job would actually be just to volunteer. There are a lot of people in the world that need help. My dream job would be just to help them all day, every day.

Q:What upcoming technological innovation will dramatically impact the industry in the next five years?

A:I think there are going to be a lot more of electric cars, clean energy. I think that’s something that’s something that we’re going to see a lot of going forward int the next 10 years.

Q:What are you currently streaming?

A:I just saw Creed 2 on Amazon Prime, and everybody knows how the Rocky movies end but I really thought it was a good movie.

Q:What is your favorite music genre?

A:I actually don’t have a favorite music genre. I actually like to listen to everything. In high school, I was in band, well from middle school all the way to high school so I actually can listen to classical music, R&B, Christian, Rock, Hip-Hop, everything. I can listen to anything.

Q:What was your favorite band 10 years ago?

A:AC/DC. It was the soundtrack to my football life.

Q:Pineapple pizza. Yay or nay?

A:Pineapple on pizza? Definitely not, but put a whole bunch of cheese on there; feta, mozzarella, all the cheese, put that on there.

Q:What’s your secret talent that no one knows about?

A:Secret talent about me? I can play the clarinet and I can read music. WOW!

Q:What’s the best advice you can give to someone who just started their career?

A:Make sure you’re doing it for the right reasons. I just read that not too long ago that trying to achieve greatness without selflessness leads to bitterness. So just make sure you’re trying to help everybody you can and be willing to serve everybody.